If it was designed for ~4 hours a day then there would be no bloody problem.
The problem arises when WG designed it with such a horrible constraint and with basically no synergy between the missions AND to get PR F2P you need to complete EVERY SINGLE DIRECTIVE WITHIN 72 HOURS OF IT UNLOCKING.
Thats not even accounting for the ludicrous missions within the directives.
Take the 'wisdom of the ages' mission in directive 2. You need to earn 85,000 base xp. Even say you are a unicum and you can earn 2000 base xp every pvp game, you will need to play 85,000/2000 = 42.5 games. Say that on average each game last 15 mins, you will need to spend 42.5 x 15 = 637.5 mins, or 637.5 / 60 = 10.625 hours.
So 10.6 hours JUST to complete this one mission, and thats not even counting the fact that this doesn't synergize well with other missions that would work better in coop. THIS ONLY GETS WORSE IN LATER DIRECTIVES.
If you are crazy enough to try this mission in coop, averaging 500 base xp per game and even manage (amazing if can do this) 6 mins per game. You need 85,000 / 500 = 170 games, equaling 170 x 6 = 1020 mins = 17 hours.
FOR ONE SINGLE MISSION OUT OF MANY IN A SINGLE DIRECTIVE
If you think this is bad, don't go even further than the 2nd directive.
I really don't see how you can justify and even support this kind of business practices where WG advertises you can get a ship for free but you would literally have to spend almost half a day playing the game. To add to that DURING CHRISTMAS SEASON.
Oh you finished this mission? Congratulations, you only need to complete 4 more for THIS particular directive.
If WG really wanted to make money then they should have just bloody put it on the prem shop instead of scamming everyone with the sunk cost fallacy and gift players a 'free' ship if they manage to avoid eating, sleeping, spending time with family and friends and any free time they might want to have.
You should really inform yourself about these events , or anything in life for that matter before forming your own opinion
This is just a pure, blatant outrageous cash grab by WG and they should not be praised for it.