I have a very long career in sales and marketing so I do understand customer based economics.
#1 Ranked battles. Why on earth would you stage a event and set it up so that literally EVERYONE HATES it. In ANY online multiplayer game the absolute worst experience possible is to play in pick up groups. This is common knowledge and has been known for 20 YEARS. Whomever decided to create a event and link a lot of good loot with it but make it a pick up experience only......SHOULD BE FIRED!
#2 Not having team play or clan support at LAUNCH. This game is over a year old and sill no team play or clan support. Yes there is divisions but a three ship division is pathetically small and if your team had two or three really bad players than there is not much you can do. Whomever decided to launch without team battles and clan support integrated into the game.......SHOULD BE FIRED!
Don't get me wrong I like the game and play it all the time. However I realize that it could be and SHOULD be SO MUCH BETTER. One of the reasons why there is so much churn in this game is that having a multiplayer game that is predominately a pick up game experience IS NOT A FUN EXPERIENCE. Whomever made the decision to focus on releasing more ship lines, maps, missions instead of completing team play and clan support SHOULD BE FIRED!
You have a good product that could be better but your sales and marketing people SUCK! If you want this game to be successful you need to make changes.